Have you guys seen BART TV? Not sure how BART is pushing these video and news clips out to the masses but for me, I just randomly came across it last month on the BART website. There are relevant BART news items that may not necessarily be on the local news. Not a bad idea, but too hard for passengers to access to rely on as an up-to-the-minute news update on BART.
MyBART is another interesting portal for BART to connect with the Bay Area community. Have you used it? I haven't. I've seen promotional snippets scrolling on the BART electronic bulletin on the platforms but haven't taken advantage of the discounts and activities. Again, the MyBART web page is not the first place I go to during weekends but it is a good start for BART. Maybe I'll start checking it out more as they fill it up with more discounts and events. Not a bad idea really!
You know what BART REALLY needs??? What BART really needs is up-to-the-second SMS alert on daily train delays. For example, I take the SF-bound train from Orinda. Sometimes my train is 5 minutes late, other times it is 8 minutes late. I would like to know BEFORE I leave my house, or even as I am driving to the station! WHY? Because if I know I have 8 extra minutes, I won't be running yellow-to-red lights, and I won't be breaking my heels running like mad from the parking lot up the escalators to the platform only to find out that my train will not be here for awhile.
When can BART launch this capability?? I don't want the BART schedule on my mobile phone- I have the schedule by memory. I want the updates to delays or an alert saying it is ontime!